There are days where my sympathy level for the older generations spikes to an all time high. So many things have changed over the past hundred years. We have automated equipment and computers that record massive amounts of information in record time. People can converse without an operator’s assistance and web tools make it possible to not only speak with a person, but see them halfway around the world at the same time.
The changes have brought a lot of benefits as well as a whole plethora of new jargon to learn. Now when grandparents ask their grandchildren what they want for Christmas, they are likely going to hear strange abbreviations like ipod, mp3, imac, 4G, and WiFi. If you haven’t kept up on the language changes, it sounds a lot like Greek. Even the advertising methods have changed.
Instead of having massive billboards produced or printing thousands of pamphlets, it is much smarter to get a good SEO partner. Yet, when the grandparents go online to try and figure out what an mp3 is and wondering why there isn’t an mp1 or 2, they don’t even realize their search results are aided by an SEO partner. If they happened to hear their own children discuss the SEO partner work being done at their business, it is just like Greek and their use of internet for interpretation of the mp puzzle probably wouldn’t be associated with it. It’s got to be tough to have learned so much throughout life yet still experience a steady stream of confusion with these new and oddly spelled words.